Mappe der Designstudie Create Values

CREATE VALUES

In view of the rapid, uncertain and complex changes of today, we have focused on a central topic with the CREATE VALUES design study in 2022: our values.

Because values are indispensable points of reference for us in a dynamic world, as individual as our fingerprints. Everyone has their own priorities, which unconsciously shape the way we live together. These values are reflected in our identity and way of life.

Values shape society

Zwei Frauen auf dem Boden bei der Raumplanung

Values are indispensable points of reference for us in a dynamic world, as individual as our fingerprints.

Everyone has their own priorities, which unconsciously shape the way we live together. These values are reflected in our identity and way of life. As part of CREATE VALUES, we have identified four particularly relevant worlds of values and translated them into textile designs:

FAITH: Trust and security, represented by warm colors and coarse, natural structures.

STRAIGHT: Straightforwardness and honesty, with clear colors, geometric shapes and a modern, cool look.

EASE: Lightness and openness, expressed through delicate colors, filigree patterns and organic designs.

COURAGE: Courage and passion, visualized through bold colors, dynamic patterns and daring color combinations.