Our IDD Days recap

When flooring becomes brand language: Our IDD Days recap

Two weeks after idd days Cologne, we're still thinking about the conversations and creative moodboards from our “Material Matters” workshop. 

At the Moefa workshop, we watched future interior specialists transform fictional brand briefs into spatial concepts – combining claims, brand colors, and company pitches with color psychology. The result? Moodboards proving our core belief: Material choices are strategic brand decisions. Your flooring communicates values, sets emotional tones, and translates intangible brand guidelines into tangible experiences. At Designpost, we explored how materials like our VITURA RUG and modular collections bridge brand identity and physical space. Thank you to everyone who stopped by and shared your projects with us.

For those who couldn't make it: Let's continue the conversation. Whether workplace, hospitality, or residential – let's explore how strategic material choices can elevate your design.