Mercedes Benz Walter Burmester – Elmshorn

Point of Experience – that‘s how the Burmester Group …

… christened its Mercedes-Benz location in Elmshorn, which opened in late summer 2020. On the one hand, they wanted to take successfully the next step into the digital age. But above all, to set itself apart from the classic car dealership. This is also reflected in the modern architecture of the building. Both outside and inside, where PEP by ANKER was used in the design of the premises. 

The new Mercedes-Benz branch of the Walter Burmester group of companies in Elmshorn‘s industrial estate on the B431 looks a little futuristic. Conveniently lo­cated, a car dealership has been built there in just 18 months that is impressive not only because of its modern archi­tecture.

With the opening at the end of September 2020, the next step towards the digital age has also been successfully completed. With a total area of 2,200 m², a true ”point of experience“ has been created that offers much more than a classic car dealership. The future-oriented focus is also reflected in the interior design of the premises. 

Digital consulting and information islands with lounge character were intelligently integrated into the overall architecture. Instead of the typical exhibition areas, there are presentation areas on different levels that impressively showcase the respective vehicle models.